STEP-Eligible Virtual Trade Shows

Typical Reimbursable Costs

What Is a Virtual Trade Show?

A virtual trade show is an online event replicating a physical trade show, allowing businesses to showcase products and services while attendees explore, network, and learn through a digital platform. It removes geographical barriers with features such as virtual booths, live chats, webinars, and product demos, accessible anywhere with an internet connection. Like traditional expos, it shares the goal of connecting businesses and customers but leverages digital tools to extend reach and capture valuable data.

Key Features & Components

• Virtual Booths: Digital spaces where companies display products with videos, brochures, and interactive elements.
• Networking: Tools for 1:1 or group video calls, live chat, and chat rooms for direct interaction.
• Educational Content: Live or on-demand webinars, keynotes, and product demonstrations.
• Accessibility: Attendees can join from anywhere, expanding global reach and reducing travel costs.
• Data & Analytics: Real-time insights into attendee behavior and engagement.

How It Works

1. Participants log into a virtual platform (web-based or immersive 3D).
2. They navigate digital exhibit halls, visit booths, watch presentations, and engage with exhibitors.
3. Interaction happens via text chat, video calls, or scheduled meetings.
4. Product and/or samples can be ordered.
5. Leads can be imported into the company's crm for sales followup.
6. A conversation can take place with an AI-Agent programmed with product and company knowledge.

Benefits

• Wider Audience: Connects businesses with a global audience.
• Cost-Effective: Lower costs than physical events for both organizers and attendees.
• Data Collection: Provides rich data on user engagement.
• Flexibility: Can last longer and be accessed at more convenient times.

Qualifications Overview

Daniel Wells, founder of ShopDowntown.org, Inc. (An Oregon C Corporation), brings over 30 years of IT expertise in ERP, e-commerce, SEO, and custom software development, including driving $200M+ in sales through digital channels, which positions him well for state vendor qualifications. His Medford, Oregon base and focus on rural economic development align with state priorities. ShopDowntown.org's virtual marketplace tools for local business growth and export promotion further support B2G readiness via OregonBuys registration, insurance compliance, and IT standards.

Professional Background

Wells started his career in Medford managing theater operations across Oregon and other states, evolving into advanced IT roles covering accounting software, utility billing software, point-of-sale systems, HR software, and e-commerce platforms. His proven white-hat SEO skills generated massive revenue for prior employers, directly applicable to state needs for digital economic tools. Local roots and leadership in projects like virtual export pavilions enhance credibility for Oregon partnerships.

Company Relevance

ShopDowntown.org supports downtown revitalization through 3D virtual marketplaces, Shopify integrations, streaming and AI-driven features, targeting small businesses and DMOs—key state interests. Initiatives like the proposed Oregon Export Pavilion showcase manufacturers for global sales, aligning with Business Oregon goals. Licensing from Portland-based WonderSouq, LLC adds Oregon tech ecosystem ties.

State Vendor Fit

Oregon DAS requires OregonBuys registration, W-9/Tax ID, insurance certificates, and IT compliance for B2G software vendors—steps Wells has explored. His platforms drive measurable outcomes like jobs, exports, and rural spending, matching Business Oregon metrics. Potential public-private partnership history, including city collaborations, bolsters qualification.